Global branding is a unique discipline involving a host of special challenges. The best solutions include branding elements that establish consistency across all markets while providing for regional adaptation within specified guidelines. Success depends on the agency's ability to foster consensus among stakeholders from different cultures and disciplines who may be facing disparate regulatory requirements and market dynamics. The key is a disciplined, methodical process [Global Branding Fact Sheet] that accounts for all variables and provides
objective criteria for cross-team decision making. With proven and repeated success in the global branding arena [Global Branding Portfolio], Natrel stands ready to help guide you through the process, one good decision at a time. The result will be a branding solution that is rooted in discipline and nourished by group consensus—one that branches organically from region to region and from one communication to the next.
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