Preparing the soil...
• Positioning and branding
• Message development
• Market research
• Competitive surveillance
• Strategic and tactical planning
• Media planning |
Cultivating the brand...
• Advertising and promotion
• Direct-response marketing
• Relationship marketing
• Event and experimental marketing
• In-store marketing
• DTC/DTP communications |
• Medical education
• Patient education
• Managed care programs
• Global branding
• Internet strategies
• Web site design |
• Digital media
• Video services
• Public relations
• Packaging/labeling
|