Strategic Planner
Job description:
Natrel Communications is looking for a Strategic Planner. This is a full-time position.
The ideal candidate has 5+ years of account planning/creative strategy experience in an agency environment.
We are looking for a Strategic Planner to serve as a thought leader and consumer/category subject matter expert for the agency and clients.
In this role as Strategic Planner, you will take the lead in discovering and articulating differentiating customer insights and translating them into strategic and creative platforms.
Responsibilities include:
- Providing leadership and guidance for planning, agency management, and account management team members
- Crafting insightful and compelling creative briefs and providing clear and useful briefings to creative teams
- Developing accurate and insightful conclusions from research and client data and effectively developing and presenting strategy and direction to agency team and clients
- Providing senior-level strategic guidance for new-business initiatives and pitches
Research responsibilities include:
- Recommending and implementing research that will aid in consumer insight gathering and strategic process
- Managing primary research specialists and providing clear specifications for actionable relevant research to internal client teams
- Preparing compelling internal/external presentations and applying to client business problems