We provide the scope of service you would expect of
a world-class agency in today's health care space. But
unlike most agencies, we bring a special emphasis—and
a highly disciplined methodology—to the development
of brand personality. As a result, we can ensure brand
differentiation, even when claims fall short. Yes, we said
ensure. And that's no small promise.
Bottom line: when we say Natrel is "differentiating
differently," we mean it.
Finding it hard to make bold differentiation claims in
today's regulatory environment? You're not alone. Wish
there were another way to differentiate your brand?
There is. It's called brand personality—a powerful tool
that's rarely used to full advantage.
Ask about Persona ID™, Natrel's proprietary
methodology for the development of brand personality.
Because there's more to a brand than meets the PI.
and notice something else–the emotional force behind all of these. The aura. Instead of
asking yourself what the creative concept is saying (as important as that may be), ask yourself
how it makes you feel. Therein lies the magic. The power. The soul of the brand.