DIFFERENTIATING,
DIFFERENTLY.

We provide the scope of service you would expect of
a world-class agency in today's health care space. But
unlike most agencies, we bring a special emphasis—and
a highly disciplined methodology—to the development
of brand personality. As a result, we can ensure brand
differentiation, even when claims fall short. Yes, we said
ensure. And that's no small promise.

Bottom line: when we say Natrel is "differentiating
differently," we mean it.

THERE'S MORE TO A BRAND
THAN MEETS THE PI.

Finding it hard to make bold differentiation claims in
today's regulatory environment? You're not alone. Wish
there were another way to differentiate your brand?
There is. It's called brand personality—a powerful tool
that's rarely used to full advantage.

Ask about Persona ID™, Natrel's proprietary
methodology for the development of brand personality.
Because there's more to a brand than meets the PI.

TRY AN EXPERIMENT.
See if you can look beyond the clever headlines, creative graphics, and meaningful messages
and notice something elseā€“the emotional force behind all of these. The aura. Instead of
asking yourself what the creative concept is saying (as important as that may be), ask yourself
how it makes you feel. Therein lies the magic. The power. The soul of the brand.
MEET THE HUMAN PERSONALITIES
BEHIND THE BRAND PERSONALITIES.
DAVID NAKAMURA
FOUNDER
NICOLE HYLAND
SVP, CHIEF
MARKETING OFFICER
ED SHANKMAN
SVP, CHIEF CREATIVE
OFFICER
DAVID
NAKAMURA
Founder
Quietly Confident
NICOLE
HYLAND
SVP, Chief
Marketing Officer
Fearlessly Innovative
ED
SHANKMAN
SVP, Chief
Creative Officer
Passionately Creative
JOBS
Administrative Assistant
Lead Developer
Senior Medical Editors
Senior Copywriter/Copy Supervisor
VP, Account Group Supervisor
Senior Account Executive/Account Group Supervisor
Account Executive
Digital Project Manager
QA Engineer
Junior Art Director
IA UX Designer
APPLY NOW
GIVE US A CALL
973.292.8400
SEND US AN E-MAIL
119 CHERRY HILL RD
PARSIPPANY, NJ 07054