There’s more to a brand than meets the PI. Peeking out from behind your product’s features is a powerful force, waiting to be tapped. It’s your brand’s personality, its inner soul. And, unlike claims or messaging (which can be restricted by regulation), this essence, this force—this energy that reaches beyond the intellect and grabs the heart—provides an unobstructed path to differentiation.
We provide the scope of service you would expect of a world-class agency in today’s health care space. But unlike most agencies, we bring a special emphasis—and a highly disciplined methodology—to the development of brand personality. As a result, we can ensure brand differentiation, even when claims fall short. Yes, we said ensure. And that’s no small promise.
Bottom line: when we say Natrel is “differentiating differently,” we mean it.
Finding it hard to make bold differentiation claims in today’s regulatory environment? You’re not alone. Wish there were another way to differentiate your brand? There is. It’s called brand personality—a powerful tool that’s rarely used to full advantage.
Ask about Persona ID™, Natrel’s proprietary methodology for the development of brand personality. Because there’s more to a brand than meets the PI.
See if you can look beyond the clever headlines, creative graphics, and meaningful messages and notice something else—the emotional force behind all of these. The aura. Instead of asking yourself what the creative concept is saying (as important as that may be), ask yourself how it makes you feel. Therein lies the magic. The power. The soul of the brand.
PEOPLE WILL FORGET WHAT YOU SAID, PEOPLE WILL FORGET WHAT YOU DID,
BUT PEOPLE WILL NEVER FORGET HOW YOU MADE THEM FEEL.
– MAYA ANGELOU